Docs & Dialogue: The City That Sold America

Docs & Dialogue: The City That Sold America (ConditBranch)
Thursday, July 9th, 5:00 p.m.

Before Madison Avenue, there was Chicago. At the turn of the20th century, a remarkable confluence of immigrant entrepreneurs, creativemavericks, and freedom-seeking African Americans transformed the way Americaeats, shops, and thinks, and this documentary tells that story with wit,insight, and no small amount of nostalgia.

The City That Sold America reveals how Chicago gavethe world fast food chains, soap operas, late night talk shows, Kleenex, andtoothpaste, along with beloved icons like Tony the Tiger, the Jolly GreenGiant, and the Pillsbury Doughboy. It also uncovers the origins of productplacement, market research, and conscious branding, practices that still shapeour daily lives today. A fascinating look at the city that quietly changedeverything, and the bold, inventive people who made it happen. This freeprogram is open to the public. It is approximately 68 minutes, rated PG andmade possible through Kanopy.